Growing up spending a lot of time outdoors, Nichole Powell’s parents slathered her with greasy chemical sunscreen and sticky mosquito repellent. Years later, she was inspired to create Kinfield, her own line of bug repellents and sun care, when she couldn’t find suitable alternatives to the same heavy products she grew up using. Kinfield products are made from plant-based ingredients, including a unique and potent strain of citronella that Powell discovered in Indonesia, which is a key ingredient in the line’s signature Golden Hour mosquito repellent. Kinfield items, including mosquito repellents, anti-itch remedies, mineral sunscreen, lip treatments and sports products are sold directly on its site.

While honing her culinary skills, Loria Stern studied medicinal and edible plants and began experimenting with the plethora of flowers around her Montecito, CA home. Her creations led her to open her own bakery and catering brand called Eat Your Flowers. Stern’s rise to fame blossomed from her botanical pressed cookies, which are nationally shipped out of her Los Angeles bakery and adorned with edible flowers grown from her own garden and other local California farms. Stern’s floral creations have gained traction on social media and have been featured in major publications. Additional items from Eat Your Flowers include decorative flowers, flower sprinkles and seeds, cakes, cookbooks and more.

Amrita Saigal, who graduated from MIT and earned an MBA from Harvard, learned first-hand how much plastic goes into sanitary napkins and diapers in her first job at a consumer packaged goods company. Later, when her friends started having children, Saigal listened to them lament that eco-friendly diapers were not as accessible or as environmentally friendly as they’d been led to believe. Saigal decided she could do better. Designed by a team of MIT engineers, Kudos diapers maintain the convenience of disposability and are made of 100% cotton to protect babies’ sensitive skin from rashes and eczema. In addition to diapers, Kudos makes wet wipes that are made of compostable and biodegradable fibers and 99% purified water.

After having her second child, Brooke Knaus found her shirts became untucked every time she moved around with her kids. Wanting to maintain the streamlined silhouette that comes from a tucked-in top, Knaus created the Tucky — a belt-like accessory that allows wearers to accentuate their figure by “tucking in” shirts without adding bulk at the waist. Made with an elastic strap and lined with two silicone strips, wearers can tuck their tops under the Tucky instead of inside their waistbands, ensuring it stays intact the whole day. Additionally, $2 of each sale is donated to the International Cancer Care and Research Excellence Foundation to support children with pediatric cancer in Tanzania.