Inspired by his passion for health and fitness, extensive knowledge of food science, and expertise in sports and exercise nutrition, Dr. Juan Salinas created P-Nuff Crunch. P-Nuff Crunch's flagship product, the baked peanut puff snack, incorporates the rich flavors found in Hispanic cuisine, such as cinnamon and cocoa. It is the only baked puff snack made from protein-filled peanuts, fiber-rich navy beans and energy inducing rice.

For her daughter’s wedding, Grace Rojas wanted to make something unique for “La Hora Loca” (the wild grand finale of a party). Drawing inspiration from her cultural background, Rojas infused festive headwear with colors, patterns and designs that pay homage to the rich traditions of Hispanic art and fashion. She parlayed her creations into Foam Party Hats. The company now provides stylish and comfortable headwear for parties while celebrating the spirit of fiestas and other special celebrations commonly seen in Hispanic culture.

Tia Lupita Foods is known for its flavorful Mexican-inspired condiments and snacks. Founded by Hector Saldivar, the brand gained popularity for its flagship product, Tia Lupita Hot Sauce, which is made using his mother’s recipe. Tia Lupita’s Hot Sauce comes in four flavors: the signature original, salsa verde, chipotle and habanero. The company has also expanded its product line to include Grain Free Cactus Tortilla Chips and Cactus Tortillas, continuing its commitment to food products that bring families together.

Nopalera is a collection of bath and body products made from the nopal cactus, an ancient symbol of Mexican culture that is renowned for its nutritional value. Founder Sandra Velasquez, whose Mexican immigrant parents raised her in California, recalls using pads from the nopal cactus in her family’s backyard for cooking. Recognizing that the plant’s vitamins and minerals were also great for the skin, Velasquez launched Nopalera, which is vegan and cruelty free. The line includes soap, exfoliants and lotions, and is one of the few Latina-founded skin care companies in the U.S.