Sisters Mabel and Shaira Frías, co-founders of Luna Magic, decided to make their own cosmetics after they struggled to find beauty products on the market that suited their skin tone. The line includes makeup for eyes, lips and face, brushes and even monthly subscription boxes full of Luna Magic bestselling products.

Chamoy, a sweet and spicy Mexican sauce, was a staple in Annie Leal's home growing up. So when her father was diagnosed with diabetes, she set out to create a sugar-free version that he could enjoy. I Love Chamoy is Leal's take on the classic, made with cayenne pepper, ancho chiles and monkfruit for sweetness. Like the original of this cultural favorite, Leal's "Mexican candy sauce" is great for drizzling on fruit, vegetables and adding to drinks.

Leggings are an essential in women's athleisure, but when Valentine Aseyo began training as a yoga teacher, he found a dearth of good options for men. Matador Meggings, inspired by the tight pants of bull fighters, fills the void. Designed with men's anatomy in mind they include such features as a soft molded crotch cup, a zipper and open pocket, and a back loop to hold a T-shirt or towel.

While looking for a birthday card for his mother, it struck Jesús Ruvalcaba that none authentically reflected Latino culture. Paper Tacos leans into the traditions he grew up with, featuring designs and messages that incorporate cultural touchstones such as La Mordida cake tradition or mariachi music on birthdays. The company has since expanded to balloons, stickers and other festive merch.